Google buys ITA Software

Google agreed to buy for $ 700 million company ITA Software

In brief: Another big deal in the Internet business: Google pays $ 700 million company ITA Software.

U.S. Internet giant Google has agreed to buy for $ 700 million company ITA Software, a software (SW) used by airlines, travel agencies and specialized sites for selection of routes flights. Google plans to integrate this service into its search engine that allows users to plan trips without the mediation of tour operators and agencies.

Management believes that Google, which leads the newspaper The Wall Street Journal, the deal should not lead to objections from regulators because the companies were not direct competitors. Despite this likelihood that the union’s largest search engine and the largest manufacturer of software for the organization of flights would cause intense interest of antitrust authorities, is very high. Purchase this company will allow Google to compete with Bing service from Microsoft, which also uses ITA. The deal is the fourth largest in the history of Google. Previous absorption Google completed earlier this year – an acquisition for $ 750 million company AdMob, specializing in advertising distributed via mobile devices, was a complicated procedure for coordination with state agencies.

Ukrainian Globalist
2010-07-05 20:20, Commodities.

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