Kraft Foods Inc. (NYSE: KFT) shares falling despite the prospects

Kraft Foods is ready to conquer Brazil

In brief: Kraft Foods Inc. (NYSE: KFT) will produce chocolate and drink Tang in a new factory in Brazil next year.

Kraft Foods Inc. (NYSE: KFT) is 29.74 points, losing -0.53 (-1.77%). Analysts believe that the company’s shares will rise against the background of the new Brazilian project.

The second largest company in the world for the production of packaged foods Kraft Foods, purchased the company Cadbury, will begin next year to produce chocolate and drink Tang to its new plant in Brazil. Project cost $ 50 million project is run under the plan to accelerate expansion into fast growing markets in developing countries. It is reported that this production is part of the strategy CEO Kraft Foods Irene Rosenfeld on the use of force Cadbury brand in developing regions. Irene Rosenfeld has also sought to prove to investors that the merger of Kraft Foods and Cadbury made sense. It is worth noting that, thanks to Cadbury, Kraft Foods gets about a quarter of the nearly $ 50-billion-dollar sales in developing countries.

Igor Tringlers
2010-08-11 16:03, Commodities.

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