Ford Motor Company (NYSE: F) shares lost in value today. Ford Motor Company (NYSE: F) was 12.85 points, decreasing by -0.20 (-1.49%) in the second half of the trading day.
Concern can get rid of one more passenger brand – brand Mercury – before the end of this year. The proposal to collapse of sales of cars under this brand will be considered at a board meeting Ford in July. Experts say the decision to close the brand Mercury can indeed be made in a short time – the demand for cars of this brand from its peak in 1978 fell five times: from 579 up to 92 thousand cars (in 2009). Last year, the brand Mercury occupied only 0.9 percent share of the North American market.